The 70s make
up was more age appropriate as we were allowed to slowly walk into our
adulthood. Comparing our facial features
to the models airbrushed in magazines was a ritual every girl would go through
buying their first Seventeen magazine.
In the seventies, the pressure and cost was less. For starters we never were pressured to color
or streak our hair. Dark blonds enjoyed natural
highlighting only in the summer. You
never admitted to coloring your hair, only using Sun In and spray on hair color
semi-permanent. Seventeen taught us to enhance
our natural good looks. even models didn't color their hair as prevalent as they do today. We also did our own nails and toes. Nobody ever mentioned having a pedicure. It was there just not as common as it is today.
First you
had to smell good. Sweet Honestly was
the first perfume you bought to prolong your innocence. We were innocent, before we shaved our legs
and before we plucked our eyebrows, changing our faces with inexperienced hands
and inappropriate magazine prototypes.
Still in the seventies it was slower to move into constant looks and
tomboy stages were allowed. The first piece
of makeup to move me and my friends from tomboy to young adult was the large
Bonne Bell lipsmackers. They only make
the small chapstick size ones now but back in the seventies, we could buy the
large Bonne Bell lipsmackers and they came with a thick string so you could
wear it around your neck. I had Dr.
Pepper flavor. In Seventeen magazine fashions
they came in soda flavors, Orange crush, 7up, Bubble Gum. I loved mine as it was just a smidge of color
to the chapstick. We could put it on and
go about our day without hours of being in the mirror unnecessarily. Slip the lipsmacker on and then off you go
with your Dr. Scholl exercise sandals..all this for about $20. The shorts you
wore all summer were sacrificed blue jeans.
Love’s Baby
Soft tried to merge the tomboy with the young awaiting adult promising we were still
young babies. There are all these
innocent soft names to make us smell better.
But the ultimate cross over was when you bought your own shampoo instead
of using the household shampoo. You
would buy the shampoo and matching conditioner.
Clairol herbal essence shampoo was neck and neck with Gee, Your Hair
Smells Terrific. Two strong fun
distinctly different aromas, both acceptable for the young teen girl looking to
lure unsuspecting boys by the smell of their hair. Did we really want to date such a fellow? If he did notice our hair aroma he certainly didn't look like that. I loved them both and sadly you cannot buy
the original Clairol Herbal Essence shampoo anymore. Please someone tell me if you can.
If you
needed to we had Psst dry shampoo. It
was more fun to use than necessary. As was the Noxzema overnight cream we did
not really need yet for another 20 years but the aroma of it today brings me back
to a time that I thought if I used it I would be accepted. It
didn’t compensate for my righteous views, and Ann Marie didn’t think all this
effort was acceptable for her big birthday bash. Looking back, I’m kind of glad I was able to
form my personality without having to fit in at a time when we thought it was important
to fit in. Fitting in came at a cost of
self. A chip of your originality you
gave to someone else instead of embracing it. The person who demanded it never
really cared for you they only wanted the control over you. Soon we would find out that boyfriends from class wanted a piece of you also. Strange... you both wanted the popularity point boyfriend and your vulnerable newly adult formed personality, you would be at a constant tug of war to have either one or the other, trading popularity points for your original ideas, and if one friend didn't fit in, you had to make choices.
What I liked
about Seventeen magazine was that it really was for teenagers, young pre-teens,
simple teen only pink boots or funky striped sock that only teenagers could
wear. We would spend hours trying to find out what we needed, how we were going
to have to change our looks. The
painters paints, the seventies version of cargo pants, and oversize denim
overalls would soon spend more hours in the closet then on us. Dances would
demand yet another version of our unsure selves. What was the formality of the dance and we
would borrow each other’s dresses and personalities.
Remember stick cream blush. We always put on too much Bozo was a typical review as we gobbed it on with it's already too red, too rosy pink color to perfect faces that didn't need anything. But then again, we didn't know what we were doing and we did not know what shade to buy...better stick with the pink. Travel stick blush complements Bonnie Bell Lipsmacker.
Still we
were building our stash of products designed to change our looks, pulling away
from our 10 speed bikes and into the mirror.
I’m glad we had our tomboy phase and still I lean on it today saying it
is not necessary to be constant in front of the mirror perfect in looks rather
than creating experiences, building and keeping good friendships. Looking at today’s
teenagers I don’t know how they do it.
They will need more then Sweet Honesty and Love’s Baby Soft to cushion all
the issues they must face. They are
suggested to wear adult fashion so early and I wonder if they wonder if this
outfit looks good at school when I go through the doorway scanner. All we had to worry about was who was going
to the prom with whom. We didn’t have
the added pressure of shootings in high school, super high priced fashion with
must have name brands, pressure to change young looks into adults before the
confidence could handle everything that came with it. Why couldn't we just be ourselves? We were trying vigorously to figure that out.
No comments:
Post a Comment